MyCelebrityMatch.com was a brand new site that we developed to provide a way for teens and young adults to find their "perfect celebrity match". We knew this was going to be a fun project and, in the end, got a kick out of finding our own celebrity matches!
The site needed a younger feel to market to 13 - 25 year-olds. In order to accomplish this, we knew it needed to use vibrant colors and be easy to read, easy to navigate and a lot of fun. It also needed an animated graphic that scrolled through a few sample celebrities to show the types of stars that could be a possible match. Additionally, it had to accommodate AdSense ads in a way that does not seem spammy or intrude on the content. Finally, to help promote the site and make it fun and attractive for users, we added tools for MySpace users to integrate their celebrity match car into their MySpace page.
Done from scratch in PHP and MySQL, the result is a successful site that draws users in and provides a place to kill some time and have some fun checking out celebrities.